The Problem:
Lawyers need to know Internet marketing as much as the next guy or girl. This is especially true with lawyer economics what they are today.
The Business
AppSumo for lawyers. AppSumo is essentially an online marketplace of learning tools – videos, ebooks, down and dirty’s, etc. Lawyers need to know about Facebook, social media generally, adwords, seo, LinkedIn, etc etc. They also need information on the legal and ethical implications.
Doableness
You need to create an ecosystem. You need people to publish for you. You need the marketplace to sell it. It’s very doable, but it’s a lot harder than it looks.
My Thoughts
I have so many business idea for lawyers, that I’m going to link to the tag.
Lawyer and law firm marketing on the Internet has, like most niches, it’s own unique elements. Directories, including lawyers.com, avvo, and Justia, have special significance for lawyers. There are a myriad of legal regulations about what attorneys can and can’t say on their websites. There are still further implications about what should and should not be said, based on both ethical and business concerns. Even just plain old adwords for lawyers has some distinctions.
And lawyers, by and large, are need to know and understand people. They are used to buying knowledge. A learning marketplace for lawyers could thrive.
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