The Problem:
As they age, the boomers who remain at home are going to have a progressively more difficult time with grocery shopping and healthy meal preparation.
The Business
A food service company that delivers preprepared meals on a regular schedule to seniors. One level of the service can be nothing more than a comprehensive line of frozen foods. On the other end of the spectrum, the service could look almost like catering.
Doableness
This one I know very little about. However, I do know that there are plenty of other companies in the space. This idea isn’t unique. The marketing message is what’s unique.
Branding the company to seniors holds great promise in the decades to come.
My Thoughts
In some ways, “branding the company to seniors” can be applied to numerous businesses right now. We’re gearing up for one of the most profound shifts in population, worldwide. Here’s an aging population infogapahic. Does this trend apply to your business?