I do not have a Facebook or Twitter relationship with more than half of my clients. This means I do not get updated with respect to their life happenings. Of course, with the social media noise ratio, I don’t keep up with many people via facebook. There is simply too much. Whether it’s a lack of digital relationship or drowning in the sea of updates, I don’t get enough of my clients.
But I need to keep up with my clients’ life happenings. This is why I am in the process of establishing google alerts for all of my clients. Google alerts gives me the ability to hear news (from the web) about my clients or prospects on a daily or weekly basis. I can then follow-up with them directly via email or a phone call.
(Of course, I don’t have a relationship with any of my clients via estimatedfuture, as my clients do not know I operate estimatedfuture. My real facebook account only.)
It is also a business someone could easily start. Digitizing rolodexes. I can’t tell you how many small business people could use to have their rolodex digitized. Once a day, they get an email with all the info from everywhere digital about everyone they know. Handwritten card goes out. Relationships get strengthened. I suspect, if marketed and sold well, this service could be incredibly valuable. It would probably take a day or more to set-up. It would probably be expensive. It would need to identify people with non-distinct names via some other identifier. The client would need to help. It could pull from linkedin, facebook, twitter, google alerts, blog aggregators, etc.
One email, once a day, holler atcha boy. Done