The Problem:
According to my wife, women often have difficulty with their outfits requiring unseen improvisation. No one knew she got her bridesmaid dress an hour before.
The Business
Staplers for women’s fashion.
Doableness
She has a “special” stapler she uses for fashion emergencies. It’s not a traditional stapler. The product is not tough, nor is the distribution. The difficulty lies in the marketing.
My Thoughts
This idea screams infomercial to me. It’s an Infomercial idea.