The Problem:
It is hard for local businesses to experience the power of affiliate marketing. Dentists, hairstylists, therapists and other small business needs an application that scales.
The Business
Easy sign-up application for local businesses that allows their customers to instantly and easily become affiliates.
Doableness
Customer becomes aware of the program. Fills out name, email, and address – or info is filled out for them by dumping the entire small business customer database into the referral app. Customer, or referrer, gets paid upon a new customer. Affiliate marketing is doable, almost passe. Getting your existing customer database to do it, that’s the rub.
My Thoughts
I have a lot of thoughts on the intersection of referrals, recommendations, and monetary rewards. I won’t get into them at this point.
My dental hygenist was looking for new clients. We’re friendly. She tells me, “Send me new people and they get $75 free and you get $75. Who can beat that?”
She started explaining the benefits to me. She didn’t realize quite how well I understand affiliate marketing.
I get it. How can she scale that effort? Or at least digitize it?